Advertising & Promotion: Viewers couldn’t give a XXXX for such irrelevance

DRAYTON BIRD, Marketing, 16 October 1997, 12:00AM

Years ago my old partner Glenmore Trenear-Harvey told me a heart-rending tale about some poor bloke who was bitten on the end of his whanger by a tiger snake. A couple of decades later it was cleverly bowdlerised to help introduce Castlemaine XXXX in this country.

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