Channel 4 will fight ITV for Big Brother says Lygo

by Mark Banham, brandrepublic.com, 24 August 2006, 09:00AM

LONDON - Kevin Lygo, the Channel 4 director of programmes, has said that the channel will fight to retain the rights to broadcast 'Big Brother', despite speculation that a rival bid is being prepared by ITV to snatch the format away as part of a plan to revitalise the station.

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