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Profile: It's not about the ads - Jeff Dodds, Head of marketing, Honda
Following in the footsteps of an illustrious predecessor widely feted for turning the advertising of his sector on its head could intimidate many a marketer. But not Jeff Dodds. For, as many armfuls of awards as Simon Thompson collected, and as much fame as he solicited in the process, Dodds is very much his own man.
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