Toddler recognition of McDonald's fuels calls for ad ban

by Alex Donohue, brandrepublic.com, 20 September 2006, 12:00PM

LONDON - Calls for the government to ban ads aimed at under-12s are being backed by Labour's left-wing think tank Compass, which claims that 70% of three-year-olds recognise the McDonald's logo, but only 50% know their own surname.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Strategy Manager-Strategy Consultancy-Central London 70-100k Advantage Professional £70000 - £100000 per annum + Bonus + Benefits, City of London
Design Lead (Mobile) Propel £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London