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Andrew Walmsley on digital: E-tailers should heed offline lessons
We're getting used to hearing how internet retailing is growing faster than a panto beanstalk, and the latest report from retail analysts Verdict adds grist to that mill. It shows that the effect of internet-penetration growth has been boosted by an increase in online spending per capita, up 28% on 2002, leading to a fall in high-street sales.
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