ABCe figures: Traffic debate - Revolution provides the latest ABC figures for the digital sector

By Philip Buxton, revolutionmagazine.com, 29 September 2006, 12:00AM

The topic of site and campaign measurement remains a critical one for the digital marketing sector. As Revolution again publishes, exclusively, the full list of ABCe-audited site figures, the industry's leading lights maintain that developing useful and standardised measurement systems for interactive media is the most important factor in increasing online ad spend.

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