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Mark Ritson on branding: HMV Group faces brand equity test
As the new chief executive of music and book retailer HMV Group, Simon Fox has responsibility for both the HMV and Waterstone's brands. Ten or even five years ago, this would have been a job with fantastic growth opportunities. But in 2006 both brands face dual competitive threats from arguably the most formidable corporate foes a chief executive can face.
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