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FedEx launches new India campaign
Global courier company FedEx has launched a print campaign in India using localised Indian content for the first time to coincide with the much-hyped ICC Champions Trophy cricket tournament.
The campaign is the first work from Dentsu Marcom, which recently picked up FedEx's creative and media accounts in India, thought to be worth around US$1.8 million. The print activation will precede television and a series of outdoor ads.
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