Between the Lines: Is United's time running out?

Campaign, 20 October 2006, 12:00AM

How times have changed for BSkyB. Not so long ago, it was the kind of client that agencies loved and loathed in equal measure. While its massive adspend made it a valuable addition to any agency's account list, its thorny nature, propensity to pitch and long lists of demands always made it a difficult account to handle.

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