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Microsoft pre-Christmas ad campaign
Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek Gosper. Six-sheet posters will attempt to whip up consumer enthusiasm for the software giant’s latest releases, including Microsoft Encarta Reference 99 and Windows 98.
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