Agencies welcome Grade's imminent arrival at ITV

by Mark Banham, Alex Donohue and Jo Payne, brandrepublic.com, 28 November 2006, 02:00PM

LONDON - The shock appointment of Michael Grade as executive chairman at ITV this morning on a package worth an estimated £8m was welcomed by the media industry today, with the industry pointing to Grade's commercial background as a good omen for the future of the troubled broadcaster.

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