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THIS WEEK: Grolsch is trying to revive its 80s boom period ...
Grolsch is trying to revive its 80s boom period with a new series of ads from Bates Dorland which are intended to give the impression of power and energy. The fast-moving images include the devil exploding from the lager’s distinctive stoppered bottle and carry the endline ‘Unleasch a Grolsch’. The ads start as a pounds 2m cinema campaign but will move onto TV.
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