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DMA Focus: Comment - Mobile marketing set to see fastest rate of change
The Greek philosopher Heraclitus pronounced that you can't step in the same river twice. In 500 BC this was thought leadership reinforcing the view that everything moves on - as indeed do DMA chairmen. As I reach the end of my term it might be appropriate to reflect on how fast the DM industry "river" has been flowing and where the waters may lead.
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