Increased Electoral Roll opt-outs a bad sign for marketers

by Joanne Payne, brandrepublic.com, 08 January 2007, 07:00AM

LONDON - The 2006 UK Electoral Register has now been received from all 463 local authorities and analysis confirms that the opt-out rate is now 36.8%, an increase of 5.01 percentage points on this time in 2006.

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