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Trailblazer: Club social
Chris Ward and David Maher-Roberts tell Danielle Long how their new project, iSporty.com, offers users a 'MySpace with shorts on'. In another year set to be dominated by user-generated content, the latest entry, iSporty.com, is one to watch. The idea is a strong starter: a social networking sports site, or 'MySpace with shorts on', where members can build their own profile besides those for their sports teams or clubs. Members can upload movies, sports reports, event schedules and cup draws, as well as gaining access to sports content from across the web, which can be added to their page.
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