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Superbrands case studies - Specsavers
Specsavers Opticians is the largest privately owned opticians in the world and one of the most successful retailers in the UK, with one in three people who wear glasses in the country buying them from Specsavers. Still run by husband and wife founders, Doug and Mary Perkins, the company is also a success story abroad, where it has nearly 200 stores in the Netherlands and Scandinavia and has recently opened its first store in Spain.
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