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ANALYSIS: Why brave the new worlds? - Multinational companies know that the new glittering prizes of consumer spending are to be won in developing countries. Danny Rogers and Harriet Marsh report on the global quest for the ’top development market
Vietnam seems to have a knack for resisting US invasions; 25 years after pulling their troops out of Saigon, the Americans have returned to the region armed with soap powder, toothpaste and marketing campaigns.
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