Profile: Stirred, not shaken - Philip Almond, Marketing director GB, Diageo

Melanie Godsell, Marketing, 25 April 2007, 12:00AM

With a career focused on alcohol and fast-food brands, Philip Almond is used to being cast as the villain. Diageo's marketing director is currently faced with demands for a pre-watershed ban on alcohol advertising and tax hikes to combat binge-drinking, as well as dealing with fallout from Ofcom's tightening of the rules on alcohol advertising and bracing himself for the impact of this summer's smoking ban in England.

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