Virgin Mobile opts for SPSS software to drive customer loyalty

Charlie McCathie, brandrepublic.com, 26 April 2007, 02:35PM

LONDON - Virgin Mobile has chosen predictive analytics software from SPSS to power its marketing campaigns, in the hope of increasing revenue from its current customers.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Media Planner PFJ £25000.00 - £30000.00 per annum, London
SEM Manager - Top London Agency Ultimate Asset £30000 - £45000 per annum + benefits, London