Andrex in pounds 14m ad fight with Charmin

CORDELIA BRABBS, Marketing, 03 February 2000, 12:00AM

Kimberly-Clark (K-C) is fighting back against Procter & Gamble’s onslaught on the toilet tissue market (Marketing, January 27), by almost doubling the adspend behind its Andrex brand and creating a new TV commercial.

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