How to get ahead in marketing: Part I - Customers in charge

Jonathan Turner, Lindsay Leslie-Miller, Marketing, 19 June 2007, 08:30AM

LONDON - The empowerment of customers is reshaping skills required of marketers. This first instalment in a series on how to map out a fulfilling career in marketing looks at key questions practitioners must ask to ensure they make the most of their opportunities in this new consumer landscape: What sort of organisation should I choose? What sort of culture is best? What skills do I need? What sort of brand is best?

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