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Profile: Entertainer at war - Jonathan Webb, managing director, Virgin Media Television

Television can be a bitchy world - one in which Channel 4 chief executive Andy Duncan, a former Unilever marketer, is famously derided as 'the margarine man' whenever his station gets bad press. Jonathan Webb, Virgin Media Television's managing director and another former marketer at the FMCG manufacturer, must be hoping that the impending launch of Virgin 1 achieves a level of success that will spare him the moniker 'the detergent man'.

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