Adwatch: Heinz Ketchup 'Seed'

Neil Godber, Board planner, MCBD, Marketing, 27 June 2007, 12:00AM

Scanning the Adwatch table this week, naturally, I started at the top of the tree with Sheila's Wheels. The execution is part of a long-running campaign, gaining in scale with each iteration, but maybe I've seen one too many Aussie apocalypse movies to rid myself of wanting Mel and Tina to leap out of the bush as a finale.

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