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Incentives: Righteous rewards
From Marks & Spencer to BSkyB, brands across the UK are doing their utmost to be seen to be green. Corporate social responsibility has been joined by the environment on not only the consumer, but also the political, agenda. As such, its importance to brand-building is higher than ever. The challenge, especially when it comes to winning over consumers, is incorporating issues such as customer and staff incentives into what for most companies is a new-found ethical and environmental commitment.
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