Public relations: Make it into the movies - Once a dirty word, now product placement in major films is big business, writes Mary Cowlett

MARY COWLETT, Marketing, 17 August 2000, 12:00AM

Getting the likes of Tom Cruise to drink your brand of cola, talk on your phone or drive your car may seem out of reach, but this summer’s blockbuster, Mission Impossible 2, sees him using a whole host of products placed in the movie following tie-ups between manufacturers and the production company.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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