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ADWATCH: Boddingtons’ playboy cow ads score with TV audiences - Boddingtons is living up to its iconoclastic past with the animated antics of Graham the cow, writes Lucy Barrett
A risque but impactful animated campaign for Boddingtons, by Bartle Bogle Hegarty, makes its first showing in the Adwatch table this week at number 20, with 45% recall. The ad has already generated 42 complaints to the Independent Television Commission, owing to its sexual content, with the full weight of the campaign yet to come.
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