Additional Information


Content

Hit or Miss... Cadbury drums up a Dairy Milk hit

The favourite drum solo of dads everywhere has hit national consciousness again thanks to a canny piece of advertising and PR courtesy of confectioner Cadbury. Sputnik Communications provided the PR support for the relaunch of Cadbury's iconic Dairy Milk brand. The agency is co-ordinating Dairy Milk's sponsorship of The Great Gorilla Run in London on 22 September as well as promoting an advert featuring a gorilla playing drums to Phil Collins' In The Air Tonight. You have to see it to understand.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Don't have an account?

Subscribe now for full access to Brand Republic Group sites. (Brand Republic, Campaign, Marketing, Media Week)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Latest jobs Jobs web feed

Back to top ^