Canon to link with C4 for video-on-demand offer

Andrew McCormick, Media Week, 30 October 2007, 12:00AM

Photography giant Canon is poised to go live with a first-of-its-kind online marketing deal that will see it give away TV content through Channel 4's video-on-demand service 4oD.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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