Additional Information
Content
Direct mail: Top 100 direct mailers
There is no shortage of issues afflicting the direct mail industry, with spend down 10% year on year, from £1.87bn to £1.68bn. Finance and mail order, the two top-spending categories, reduced their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates of unopened mail have changed little.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- ELEMIS - Retail Marketing Manager Tarsh Lazare Marketing Recruitment Competitive salary, Central London
- ELEMIS - Global Brand Manager Tarsh Lazare Marketing Recruitment Competitive salary, Central London
- Digital Brand Manager Tarsh Lazare Marketing Recruitment up to £42K, South East
Most read
Most commented
