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Digital Academy: How to stop email ending up in the junk-mail folder
Unless you're in the business of selling Viagra, you might think that your email marketing messages would never be classified as spam. Yet according to a recent report from email security provider SoftScan, more than 97 per cent of all emails sent in the month of December were designated spam - a worrying prospect for any brand investing in email marketing campaigns. So, what is the best way for brands to ensure their emails are delivered to customers' inboxes?
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