Reed plans IDMF-linked digital show after Internet World split

Noelle McElhatton and Sarah Johnson at the IDMF, Marketing Direct, 29 April 2008, 02:25PM

LONDON - The International Direct Marketing Fair, which started today, was hit by controversy when it was announced that show organiser Reed Exhibitions is to go 'head to head' with Internet World organisers CMP and launch a new digital show to co-locate with the IDMF in 2009.

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