Google's new keyword strategy is potential suicide

Tess Alps, Media Week, 20 May 2008, 07:30AM

In the interests of plurality and competition, I once tried to live without Google. The search alternatives I tried were OK - they just weren't the best. Google has become the media Leviathan it is by anticipating consumer need and developing stunning technology to meet it.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Senior Research Executive/Research Manager Stopgap £30000 - £35000 per annum + Benefits, Oxford
Client Sales Manager Xchangeteam £50000 per annum + £30K Comms., London
Digital Marketing Manager Barclay Meade £70000 - £75000 per annum + Bens, London