Profile: Local instinct - Will Ghali, Marketing director, Cobra Beer

Gemma Charles, Marketing, 27 May 2008, 12:00AM

Since he made the switch from soft drinks to the harder stuff last summer, Will Ghali has had a busy time of it. Taking Cobra Beer beyond its Indian restaurant heartland has been an all-consuming project for the ex-PepsiCo marketer ever since his appointment as marketing director for the brand.

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