Nintendo faces resurgent software and console rivals

By Alex Brownsell, Marketing, 17 June 2008, 10:00AM

LONDON - As little as two years ago Nintendo seemed a dying brand, destined to follow Sega in an ignominious retreat from the videogame console market toward game-only specialisation. Since then, however, it has made great strides to attract a different audience, and enjoyed considerable success.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Strategy Manager-Strategy Consultancy-Central London 70-100k Advantage Professional £70000 - £100000 per annum + Bonus + Benefits, City of London
Design Lead (Mobile) Propel £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London