Ann Summers is on the crest of a wave

Toby Bowerman, Media Week, 17 June 2008, 08:00AM

Challenge: There is a perceived cultural challenge around developing Ann Summers campaigns. Previous campaigns have operated under the radar - a nod and wink to those in the know, but they have been utterly baffling to those who aren't. We were given the responsibility of selling 100,000 of "The Wave", more than had ever been sold of a premium Rabbit vibrator, and we had to navigate around Ken Livingstone's veto of the ad being displayed on the Tube.

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