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Reckitt Benckiser and Unilever's marketing strategies provide a study in contrasts
LONDON - When it emerged last week that Unilever's chief executive Patrick Cescau was stepping down from his post, a clutch of internal candidates were suggested as possible successors. Alongside the Unilever executives, however, the name of Bart Brecht, Cescau's opposite number at Reckitt Benckiser, cropped up.
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