Asda ditches celebrities for real women in latest ad campaign

Nikki Sandison, brandrepublic.com, 08 September 2008, 12:05PM

LONDON - Asda is abandoning the use of celebrities to front its George clothing ads in favour of real-life women, starting with doctors and nurses, after listening to customers and concluding that it is inappropriate to spend money on such endorsements in the current economic climate.

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