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Why brands love Bond
LONDON - Coca-Cola's multimillion-pound deal with upcoming James Bond film 'Quantum of Solace' shows that the spy continues to be a huge draw for brands. The tie-up, for which Coca-Cola Zero will be rebranded as Zero Zero 7 to support the release of the second film in which actor Daniel Craig plays Bond, is the latest in a long line of collaborations.
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