Middle East investors use sport to build brands

By Ed Kemp, Marketing, 09 September 2008, 12:00PM

LONDON - On 1 September, Manchester City became the world's richest football club. Abu Dhabi United Group for Development and Investment confirmed that it had bought the club in the morning, reportedly for more than £200m, and by midnight the blue half of Manchester was toasting the signing of striker Robinho for a record £32m fee.

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