BR Video: 'Greedy' Setanta's brand hit after £1m highlights demand

Nikki Sandison and Jacquie Bowser, brandrepublic.com, 19 September 2008, 08:00AM

LONDON - The public has labelled Setanta "greedy" for demanding £1m from terrestrial channels for the England v Croatia highlights, according to the latest Brand Republic video -- watch it now.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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