Brand entertainment on centre stage during festival season

By Nicola Clark, Marketing, 28 October 2008, 04:43PM

LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract from it, they are less certain on how this is best achieved.

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