The Marketing Profile: Paul Dickinson of Virgin Atlantic

By Alex Brownsell, Marketing, 11 November 2008, 08:30AM

There may not be a lot to smile about in the travel industry at the moment, but even among the wave of bankruptcies and bad PR, not to mention the lost luggage, a few brands have profited. Of course, no one was more pleased by the Heathrow Terminal 5 debacle, which seemed to sum up this industry malaise, than Virgin Atlantic.

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