Sainsbury's to colour-code wine

By Miranda Fitzgerald, Marketing, 11 November 2008, 08:00AM

LONDON - Sainsbury's has rolled out a colour-coded system to promote its own-label range of wines.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Account Executive Michael Page Marketing £30000 to £35000 per annum, Guildford
International Marketing Manager Major Players £45000 - £50000 per annum, City of London