The Marketing Profile: Christian Stein of Peugeot UK

By Alex Brownsell, Marketing, 18 November 2008, 08:30AM

It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor ordered, as the Society of Motor Manufacturers and Traders estimates suggest that the British public has well and truly fallen out of love with Peugeot - so much so that to date in 2008, sales are down by 18% year on year.

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