Online brokerage firm spurns 'baby talk' in new effort

Tonya Garcia, PR Week USA, 15 December 2008, 11:15AM

NEW YORK: Investools, the educational division of online brokerage firm Thinkorswim, launched the "401(k) New Year's Baby Scholarship" campaign this past Monday, December 8. It's a companion program to an advertising push, both of which stress the importance of investment training.

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