Additional Information
Content
Stephen Fry and Paul Merton urge Direct Line customers to eschew price comparison sites
LONDON - Insurance brand Direct Line has hired high-profile comics Stephen Fry and Paul Merton as the voices of its forthcoming marketing campaigns. The activity will encourage consumers to abandon price comparison websites and go straight to the RBS-owned brand.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Interactive Production Designer SAVVY Media Ltd £25-30k + Bonus+ equity options, Central London
- Senior CRM Exec - Entertainment - up to £35k Blue Skies Marketing Recruitment £30000 to £35000 per annum, London
- Email Marketing Manager - Luxury Hotel - London - £30k to £35k Profiles Creative £30000 - £35000 per annum, London
Most read
Most commented
