Bond boosts cinema admissions as 2008 bucks media downturn

Darren Davidson, brandrepublic.com, 13 January 2009, 08:00AM

LONDON - Cinema admissions bucked the media downturn with an increase of 1.1% last year to 164.2m, driven by the industry's most successful summer since the 1960s, with James Bond's latest outing in 'Quantum of Solace' helping to pull in cinema goers.

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