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Media: Hit or Miss - Tourism Queensland whets media appetite with 'island caretaker' job ad
Dream job? Tourism Queensland had the British public scrabbling for their CVs this week when it advertised the 'best job in the world'. The role of island caretaker, which will be based on Hamilton Island in the Great Barrier Reef, was expertly promoted by travel PR shop Hills Balfour Synergy. The agency's efforts resulted in widespread coverage in print and broadcast media - and watercoolers - across the UK.
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