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Email or junk mail? How to stop your email campaign ending up in the junk mail folder
Unless you're in the business of selling Viagra, you might think that your email marketing messages would never be classified as spam. Yet a growing proportion of email is ending up in junk mail folders - a worrying prospect for any brand investing in email marketing campaigns. So, what is the best way for brands to ensure their emails are delivered to customers' inboxes?
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