Commercial TV increases viewing share, delivering 2.4 billion ads

By Maisie McCabe, mediaweek.co.uk, 28 January 2009, 04:15PM

LONDON - The UK TV viewing population watched a total of 2.4 billion ads per day in 2008, an average of 42 per person per day, as commercial TV upped its share of all TV viewing to 63%.

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